“In a previous life, I used a large, tech provider, and we would use their EDC (electronic data capture) systems, but the product was very unyielding in helping us find solutions,” Huizinga said in an interview. “From an aggravation point alone, we love Prevail.”
In the business world, customer testimonials are gold especially for young startups hoping to open doors and grow.
They typically appear as one sentence kudos on the startup’s or business’s website or in press releases blessed by the marketing communications gatekeepers at both companies.
By design, those quotes from customers are planned and canned.
So it was quite a departure from the ordinary to meet Robert Huizinga, vice president of clinical affairs, Aurinia Pharmaceuticals during the J.P. Morgan Healthcare Conference in San Francisco earlier this month. Huizinga is literally over the moon about Philadelphia healthcare analytics firm Prevail InfoWorks that promises companies that it can run clinical trials better, faster and allow companies to stay on budget. (more…)